Hiring Trends of 2020

It’s the start of a new year which means hiring is starting up again. But surely there are new ways to approach finding the right candidate and growing a stronger applicant pool, right? Of course there are!

First, we need to know the top concerns in the hiring industry to understand why these trending strategies are coming up.

One of the biggest concerns for 2020 is trying to bridge the skills gap. Many employers are trying to find candidates with skills and talent that are often times not as commonly available, especially when it comes to entry-level positions.

The other largest concern is finding ways to engage with candidates and keep their interest. Candidates that you are interested in recruiting usually have many other companies reaching out to them. By the time you reach out to them about next steps, another recruiter may have placed them further into the process or have offered the candidate a job.

With that being said, here are the top hiring trends of 2020:


With the growing struggle of finding qualified candidates, many companies and staffing firms are trying to combat this by setting up programs for candidates to teach them the skills they need to succeed in the positions they apply to. Without a doubt, these programs can sometimes be costly, but consider it as an investment.

With a new employee that is better prepared for the job, they are more likely to succeed in a position and are more motivated to stay knowing that their employer is willing to invest and grow them professionally.

Adding Unique Benefits (Focus on instead of salary)

Salary is important to many applicants, but with a shifting view, many candidates now want to focus on benefits as well. This includes anything from extended PTO from the usual 2 week offer, to having flexibility on work schedules.

Focusing on the Candidate

This ties in to the point above. In order to increase engagement and keep a candidate’s interest, employers now have to spend more time focusing on their applicant’s experience and catering to their needs and values. The best of the best often have several employers chasing after them, so the company needs to be on their A-game when reaching out to candidates.

Emphasis on Cultural Fit

The hiring process is a two-way street, and as much as employers want to cater to candidates, the employers need to find candidates that fit their company culture as well. How a candidate builds relationships with others and seeing whether or not they hold the same values can make or break it between the company and the employee. The better someone fits into your company, the more likely they are to want to stay for longer term and will motivate them to do their best work.

Using AI to Build a Stronger Applicant Pool

Finding strong applicants is not a quick and easy process. With technology constantly being integrated into the workplace, many companies are looking into different ways of using AI to help screen candidates. Though using AI for recruiting isn’t exactly new, it’s growing uses helped to continue its use well into the past year, and now. Some ways AI would be used include a more thorough candidate search (considering both new applicants and current employees), finding remote employees, and candidate matching

All in all, these are what will take the lead in terms of hiring trends for this year. Even though these are simply trends, there’s always a reason why these new ways of recruiting candidates become popular. Make sure that when you do follow one of these popular practices, it’s because its right for your business, and not just because everyone else seems to be doing it.